data management

Are Your “Good” Customers Really All That Good?

This blog was written by Robert Ruppert, Regional Sales Manager at Enavate and reprinted with permission. You have a customer who has been loyal and dependable for years. And that customer spends more with you than any other. So, obviously, that’s your best customer, right? Not so fast. Not so long ago,…

B2B Growth Leads to New Adventures

Photo appears courtesy of Kevin Dooley. “You’re gonna need a bigger boat,” is what Roy Scheider famously said in the 1975 film Jaws.  Of course, this is now a well-known euphemism for “we’re going to need more resources,” which brings us to a meeting three decades later. It was a beautiful…